Demand Generation Manager Jobs in Edmonton, AB

Edmonton, Alberta$81,600 - $132,600 CAD/yearFull-time
Last updated: January 2026Expert reviewed|Data sourced from Canadian Labour Market reports

Demand Generation Manager Salary in Edmonton

Entry Level
$61,200
Average
$81,600 - $132,600
Senior Level
$165,750

Salaries adjusted for Edmonton's cost of living index (102% of national average).

Required Skills

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Demand Generation Manager Job Market in Edmonton

Edmonton offers a growing job market for Demand Generation Manager professionals. While Energy leads the local economy, there's steady demand for Demand Generation Manager roles across various sectors. The market for Demand Generation Manager positions remains stable, with opportunities in both established companies and emerging businesses. Edmonton's population of 1.0 million supports a diverse job market with opportunities ranging from startups to enterprise organizations.

Top Companies Hiring Demand Generation Managers in Edmonton

Government officesLocal businessesRegional employers

Major employers hiring Demand Generation Managers in Edmonton include Government offices, Local businesses, Regional employers. These organizations offer competitive compensation packages and career growth opportunities for qualified Demand Generation Managers.

Demand Generation Manager Salary in Edmonton vs Other Cities

Demand Generation Manager salaries in Edmonton typically range from $81,600 to $132,600 annually. This is approximately 18% lower than Toronto, but the lower cost of living often results in similar take-home purchasing power.

Cost of Living for Demand Generation Managers in Edmonton

Living in Edmonton as a Demand Generation Manager means navigating a cost of living that's slightly above the national average. Average rent for a 1-bedroom apartment is approximately $1,400/month (18% below national average). With Demand Generation Manager salaries starting around $80,000, Edmonton offers good value for Demand Generation Manager professionals.

102
Cost Index (100 = avg)
1011K
Population
Growing
Tech Hub
4+
Major Industries

Commuting as a Demand Generation Manager in Edmonton

Edmonton mix of public transit and car commuting. Key transit tips: Check transit routes to your potential workplace. Consider commute time when choosing where to live.

Edmonton offers various neighborhoods suitable for Demand Generation Manager professionals, with options ranging from urban cores to suburban areas with good transit access.

Frequently Asked Questions About Demand Generation Manager Jobs in Edmonton

What is the average Demand Generation Manager salary in Edmonton?

Demand Generation Manager salaries in Edmonton typically range from $81,600 to $132,600 annually, depending on experience and company size. Edmonton's moderate cost of living means these salaries offer good purchasing power.

Is Edmonton a good city for Demand Generation Managers?

Edmonton offers growing opportunities for Demand Generation Manager professionals. Energy and Healthcare are the dominant industries, creating consistent demand. The city's population of 1011K supports a diverse job market with both established companies and emerging businesses.

What's the cost of living like for Demand Generation Managers in Edmonton?

Edmonton's cost of living index is 102 (national average = 100). Costs are slightly above average but manageable with professional salaries.

What skills are essential for Demand Generation Manager roles?

Key skills for Demand Generation Manager positions include Lead Generation, Marketing Automation, Campaign Management, as well as Analytics and B2B Marketing. Employers particularly value candidates who can demonstrate practical experience with these competencies through projects, certifications, or previous work experience.

What digital marketing skills are most in-demand in Canada?

SEO/SEM, content marketing, marketing automation (HubSpot, Marketo), social media management, and data analytics are highly sought after. Performance marketing and paid media expertise commands premium salaries. Emerging skills like AI-powered marketing, programmatic advertising, and marketing data science are increasingly valuable.

Is agency or in-house marketing better for career growth in Canada?

Both paths offer distinct advantages. Agencies provide diverse experience, rapid skill development, and networking opportunities but often have longer hours. In-house roles offer deeper brand knowledge, better work-life balance, and potentially higher base salaries. Many marketers start in agencies then move in-house after 3-5 years.

What marketing certifications are valued in Canada?

Google Analytics and Google Ads certifications are table stakes for digital marketers. HubSpot certifications are valuable for inbound marketing roles. CIM (Canadian Institute of Marketing) designation adds credibility. For senior roles, an MBA or MMK (Master of Marketing) from a recognized Canadian business school is advantageous.

How has marketing changed in Canada post-pandemic?

Digital transformation accelerated dramatically. E-commerce marketing, virtual events, and content marketing budgets increased significantly. Remote work became standard for many marketing roles. Privacy changes (cookies, iOS updates) shifted focus toward first-party data strategies. Video content and social commerce continue to grow in importance.

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