Sales Development Representative Jobs in Toronto, ON

Toronto, Ontario$56,250 - $87,500 CAD/yearFull-time
Last updated: January 2026Expert reviewed|Data sourced from Canadian Labour Market reports

Sales Development Representative Salary in Toronto

Entry Level
$42,188
Average
$56,250 - $87,500
Senior Level
$109,375

Salaries adjusted for Toronto's cost of living index (125% of national average).

Required Skills

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Sales Development Representative Job Market in Toronto

Toronto offers a competitive job market for Sales Development Representative professionals. While Technology leads the local economy, there's steady demand for Sales Development Representative roles across various sectors. The market for Sales Development Representative positions remains stable, with opportunities in both established companies and emerging businesses. Toronto's population of 2.9 million supports a diverse job market with opportunities ranging from startups to enterprise organizations.

Top Companies Hiring Sales Development Representatives in Toronto

SalesforceMicrosoftGoogleAmazonOracleSAP

Major employers hiring Sales Development Representatives in Toronto include Salesforce, Microsoft, Google, Amazon, and Oracle, SAP. These organizations offer competitive compensation packages and career growth opportunities for qualified Sales Development Representatives.

Sales Development Representative Salary in Toronto vs Other Cities

Sales Development Representative salaries in Toronto typically range from $56,250 to $87,500 annually. As Canada's largest job market, Toronto offers the widest range of Sales Development Representative opportunities, though the cost of living is among the highest in the country.

Cost of Living for Sales Development Representatives in Toronto

Living in Toronto as a Sales Development Representative means navigating a cost of living that's above the national average. Average rent for a 1-bedroom apartment is approximately $2,400/month (41% above national average). With Sales Development Representative salaries starting around $45,000, budgeting carefully for housing is advisable in Toronto.

125
Cost Index (100 = avg)
2930K
Population
Yes
Tech Hub
4+
Major Industries

Commuting as a Sales Development Representative in Toronto

Toronto excellent transit with TTC subway, streetcars, and GO Transit commuter rail. Key transit tips: TTC subway connects downtown to major employment areas. GO Transit offers rapid commutes from suburbs.

Best neighborhoods for Sales Development Representatives in Toronto: Liberty Village (Tech hub with startup offices and coworking spaces); King West (Finance and tech corridor with modern offices); MaRS Discovery District (Innovation hub near downtown).

Frequently Asked Questions About Sales Development Representative Jobs in Toronto

What is the average Sales Development Representative salary in Toronto?

Sales Development Representative salaries in Toronto typically range from $56,250 to $87,500 annually, depending on experience and company size. While Toronto has a higher cost of living, compensation tends to reflect this.

Is Toronto a good city for Sales Development Representatives?

Toronto is a major hub for Sales Development Representative professionals. Technology and Finance are the dominant industries, creating consistent demand. The city's population of 2930K supports a diverse job market with both established companies and emerging businesses.

What's the cost of living like for Sales Development Representatives in Toronto?

Toronto's cost of living index is 125 (national average = 100). Housing costs are above average, so budgeting is important even with good salaries.

What skills are essential for Sales Development Representative roles?

Key skills for Sales Development Representative positions include Prospecting, Cold Calling, Email Outreach, as well as CRM and Lead Qualification. Employers particularly value candidates who can demonstrate practical experience with these competencies through projects, certifications, or previous work experience.

What's the typical compensation structure for sales roles in Canada?

Canadian sales roles typically offer base salary plus commission/bonus, with the split varying by industry and role. SDRs often see 70/30 splits, while Account Executives might have 50/50 or 60/40 structures. Enterprise sales roles may offer higher bases with larger annual bonuses. OTE (On-Target Earnings) is the key metric to evaluate.

Is sales experience transferable between industries in Canada?

Core sales skills are highly transferable. B2B selling experience, relationship building, and negotiation skills apply across industries. Tech sales professionals can often transition to fintech or SaaS. However, specialized industries like medical devices or enterprise software may prefer candidates with domain expertise.

What sales methodologies should I know for Canadian companies?

MEDDIC/MEDDPICC is widely used in enterprise sales. Challenger Sale and Sandler Training are popular across industries. For SaaS companies, value-based selling and solution selling are standard. Consultative selling approaches are valued in Canadian business culture, which tends to be more relationship-focused than purely transactional.

How important is French for sales roles in Canada?

For roles covering Quebec or national accounts, French is often essential or a significant advantage. National sales positions typically require bilingual candidates. Outside Quebec-facing roles, French is a nice-to-have that can open doors. Some companies offer French language training for promising candidates.

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